Alterface has partnered with Sally Dark Rides and Raven Sun Creative to create a new dark ride experience at the Hersheypark in Pennsylvania, US.
Called Reese's Cupfusion, the ride takes guests on an adventure through a futuristic Reese's factory where they become agents tasked with protecting the Crystal Cup, a legendary artefact that stores Cupfusion energy, powered by the love of peanut butter cups, to power the factory. Riders, under the leadership of Commander Cup, go into battle against Mint the Merciless and the League of Misfit Candy, who are out to steal the cup.
As they make their way through the ride, guests score points by shooting fixed- and motion-based targets and can unlock additional features, as well as score bonus points through co-operative game play.
Vikki Hultquist, general manager of Attractions and Entertainment at Hersheypark, said: "It's a sweet and sensory adventure that creates a unique and memorable experience.
"As our first story-based attraction, it offers multiple ways to play all year round."
The ride was constructed by Sally, with all creative elements were designed by Raven Sun Creative. Alterface were responsible for the interactivity, installing its Salto show management technology, which manages the ride's complex gameplay, as well as audio, lighting, shooting, animatronics and video content.
Rich Hill, creative director at Sally Dark rides, said: "The ride is a big step forward for interactive dark rides as there are more targets in this ride than any attraction in the world."
"The true test for Alterface's system was being able to handle as many targets - practical targets, small media targets on monitors and large media targets on screens - as it could. It performed really good," Hill added.
Benoit Cornet, CEO and founder of Alterface, said: "Reese's Cupfusion is again a wonderful example of how interactive dark rides create fun for the entire family, yet still challenge individual players."
"At Hersheypark, families emotionally connect with the Reese brand, this is enhanced as they are immersed into a compelling adventure," Cornet added.
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